Accu
Weather.
AccuWeather had 120 million users and best-in-class forecast accuracy. People were still opening a competitor's app to check the weather. Accuracy wasn't the problem. Usefulness was.
Early explorations · AccuWeather redesign · Direction testing before final design
People open a weather app to decide, not to read.
Should I grab a jacket? Will the rain stop before I leave? Every feature had to answer that question before the user had to look for it.
Minute by minute. Pinpointed to your door.
MinuteCast® is AccuWeather's patented minute-by-minute precipitation forecast, accurate to within 120 seconds. The redesign made that precision legible and immediate — now available globally across iOS, Android, web, and automotive.
MinuteCast® · Patented minute-by-minute precipitation forecast · Available globally
What shipped.
- Live weather animations.
- AccuCast — crowdsourced conditions.
- MinuteCast® redesign.
- Windows 10 universal app.
AccuCast · Crowdsourced local conditions · Launched July 2015
Outcome
120M+ users. 4.6 stars. 5 platforms.
MinuteCast® went from a US-only feature to a global product available on iOS, Android, web, and automotive. The work reached more people than any individual feature — and some of those people got to safety before a tornado hit because of a notification. That's what stays with me.